Diversify Please

Release & run duration: 2020 – 2021

Comprehensive Project Summary

The architectural profession in India faces systemic saturation, with over 20,000 graduates entering the field annually and finding themselves constrained by limited opportunities, exploitative practices, and an inflated sense of the profession’s exclusivity. The series opens by addressing the low return on investment of an architectural education, where the financial and emotional costs far outweigh the rewards. This foundational barrier sets the tone for exploring diversification—not as a compromise, but as a necessity.

The second argument focuses on the phenomenon of “boomeranging,” where architects leave the profession to explore alternate careers only to return with renewed purpose or skills. This path is framed as a natural and empowering choice, underlining the importance of planning and adaptability in navigating career shifts. Diversification is not failure; it is a strategic decision that balances passion and financial stability.

Next, the series tackles the exploitation of fresh graduates, who are routinely undervalued under the guise of “learning opportunities” and “passion.” The normalization of low wages, excessive working hours, and romanticized struggle is exposed as a toxic culture that perpetuates dissatisfaction and burnout. The argument builds toward rejecting this narrative and advocating for young architects to seek fair compensation and professional respect.

The penultimate episode dismantles the “Pritzker Trap,” critiquing the obsession with fame and validation embedded in the architectural mindset. From academia’s romanticization of solitary genius to the media’s glorification of awards, architects are conditioned to chase unattainable ideals that leave little room for grounded, impactful work. This delusion is shown to hinder real progress, steering architects away from collaboration and societal relevance.

By the final episode, the series delivers a decisive call to action. The architectural industry’s inability to sustain its workforce is laid bare, and architects are urged to embrace diversification as the only path forward. The myth of architecture as an inherently noble calling is challenged, and alternative paths—governance, corporate roles, interdisciplinary careers—are presented as viable and meaningful opportunities. Diversification is reframed as an evolution, offering architects financial stability, creative freedom, and a broader societal impact.

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Key Subthemes Explored
  1. Economic and Emotional Costs of Architecture Education
    High tuition fees, material costs, and emotional labor undermine the long-term viability of architectural careers.

  2. The Necessity of Strategic Diversification
    Exploring fields like governance, corporate management, and UI/UX design is essential for professional survival.

  3. Exploitation of Fresh Graduates
    Young architects are underpaid, overworked, and undervalued, perpetuating dissatisfaction and stunting growth.

  4. The Media-Fueled Obsession with Stardom
    The relentless pursuit of awards and validation distracts architects from impactful work and realistic career paths.

  5. Breaking Industry Stereotypes
    Moving into non-design fields is reframed as innovative, impactful, and entirely compatible with architectural training.

  6. The Pragmatic Realities of Diversification
    Diversification ensures financial stability, personal fulfillment, and opportunities to contribute meaningfully to society.

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Future Directions

The next phase of the project will explore the experiences of “diversified” architects, delving deeper into the psychological, societal, and economic dimensions of transitioning out of traditional practice. Through conversations documenting changes in individual perceptions pre-, during, and post-migration, this series will aim to normalize diversification and provide actionable insights for professionals navigating this shift.

This is not just a critique of architecture’s current state but a call to architects to expand their horizons and redefine what it means to be a professional in today’s interconnected world.

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